How many of us have already failed to unsubscribe to newsletters or other email solicitations? For sure the link is there at the bottom of these emails, but who knows what happens when asking for unsubscribing. Consent has been for years limited to one “Do not call/contact” flag at the
I have recently become an avid user of the app YourLocal. It combines my interest in quality food items, my desire to contribute to less food waste and my propensity for convenience. Essentially, it lists stores in my vicinity that have deals on products right before closing time that might
Vent’anni fa era Internet. Oggi sono gli Analytics a rivoluzionare la nostra vita e la società in ogni suo aspetto. Si parla già, infatti, di Analytics Economy: una nuova era basata sui dati e caratterizzata dall’impatto predominante dell’Artificial Intelligence. Ogni ambito della nostra vita sarà interessato da questo cambiamento rivoluzionario,
Here are some new tips for masking. The new EU General Data Protection Regulation (GDPR) requires your company to implement (quote) all necessary technical and organizational measures and to take into consideration the available technology at the time of the processing and technological developments. So, how can you comply with
You work with data. Data about your customers. It's likely that your customers' identity could be determined from the data you’ve collected. Starting in May 2018, a new data protection law will be in effect. This means you’re going to have to document which technical measures you’ve implemented to prevent your
The implementation of the General Data Protection Regulation (GDPR) is very nearly upon us. The deadline is approaching, and we are very firmly into the transition phase. Should you panic? Definitely not. Instead, you must breathe and prioritise. Ask yourself what areas regulators and consumers are most likely to stumble
As we progress into 2018, the General Data Protection Regulation (GDPR) is looming on most organisations’ radar. The requirements are becoming clearer, but there is still some ambiguity about precisely what needs doing. There is, however, no question that algorithms are an area of concern, and in particular, whether their
During the last two years, I have been involved in quite a number of meetings and conferences about the EU’s General Data Protection Regulation (GDPR). My role has been to provide information about the regulation and its impact and what organisations need to do as a result. Known unknowns and
@philsimon provides more thoughts about the opportunity that GDPR provides marketing departments.
David Loshin says the hardest part of compliance is knowing if a data asset contains personal data, and ensuring you can protect it.
@philsimon chimes in on a massive opportunity for organizations that process the data of EU residents.
Todd Wright says the risk of fines for GDPR noncompliance may pale in comparison to the risk posed by reputation loss.
Llega el 2018 y trae consigo una serie de modificaciones en la recopilación de datos, ¿en qué sentido?... A partir de este año ya no será tan fácil poder reunir el perfil de una persona, ya que los negocios sufrirán un cambio importante en materia de protección y privacidad de
Employers sometimes complain that new graduates are not ‘job ready’. Often this complaint is about soft skills, such as the ability to work in a team. Sometimes, however, it is about specific technical skills or knowledge required in the role. An example might be particular data science techniques, or perhaps
Hier kommen neue Tipps zum Maskieren: Denn die EU-Datenschutzgrundverordnung DSGVO fordert Sie und Ihr Unternehmen auf, alle (Zitat) erforderlichen technischen und organisatorischen Maßnahmen zu ergreifen und die zum Zeitpunkt der Verarbeitung verfügbare Technologie und technologischen Entwicklungen zu berücksichtigen. Wie können Sie diesem Anspruch in der Praxis gerecht werden? Im ersten Teil
Sie arbeiten mit Daten. Diese stammen vom Kunden. Vermutlich kann jener später indirekt identifiziert werden mit Ihren Daten. Ab Mai gilt neues Datenschutzrecht: Sie werden nachweisen müssen, welche „Maßnahmen der Technikgestaltung“ konkret getroffen wurden, um das zu verhindern. Knifflig, wobei eigentlich ist ja alles „pseudonymisiert“ oder „anonym“ oder so …
If you have ever been to the tropics, you will know that when it rains, it really rains. Bucketloads of water can fall in a very short period of time. But in an equally short period of time, all the water (usually) simply drains away, thanks to advanced civil engineering.
A few months ago, we were moving to a new house. That meant, of course, that we needed to empty everything out of the old house. The basement, the loft, the garage, the summer house. Everything. Although that sounded daunting, it also gave us the opportunity to clean up, catalogue
Mike Wake, Head of Data Management at SAS UK & Ireland analyses how the incoming GDPR will empower consumers to take back control. The General Data Protection Regulation (GDPR) puts power into the hands of the consumer. From May 2018, this legislation will allow EU citizens to take control of where their
“War is 90% information”, said Napoleon Bonaparte. Though the famous French general didn’t live in the information age, he attributed most of his military achievements to having the right information. Today’s business is similar - more and more companies are looking for a competitive advantage in data, more precisely useful
Die EU-Datenschutz-Grundverordnung kommt näher – ausweichen oder draufhalten? In den letzten Wochen hatte ich die tolle Gelegenheit mit zahlreichen Kunden und Partnern über die neue EU-Datenschutz-Grundverordnung (DS-GVO) zu sprechen. Die Meinungen und Erwartungen sind dabei wirklich außerordentlich breit gefächert. Das ist nicht weiter verwunderlich, denn das Thema hat zuletzt stark an
When we talk about consent management for GDPR we quickly come to the notion of “consent for a purpose”. It might have been sufficient in the past to provide a form with a single generic consent check box and store the fact that consent was given or not. But nowadays
If I’m having a tough week, I might feel sorry for myself for a minute or two. But to snap myself out of it, all I have to do is think of the data managers. Those folks have to contend with duplicate records, bad information, data proliferation, accountability, permissions, privacy,
When we talk about consent management for the EU’s General Data Protection Regulation (GDPR), one of the key considerations is “consent for a purpose.” It might have been sufficient in the past to provide a form with a single generic consent check box and store the fact that consent was
Der Datenschutz macht‘s möglich: Customer Intelligence 360 geht in die nächste Dimension! Der Kunde360, „Omni-Channel“, „Data-driven Marketing“ – wer hat in den letzten zwölf Monat davon gehört? Oder, ich versuche es mal anders rum: Wer hat nicht davon gehört? Ja, richtig – wir sind im Bereich Customer Intelligence/Marketing. Und alles,
Almost all organizations (98%) see challenges in complying with the General Data Protection Regulation (GDPR). The biggest challenge is to know when enough has been done to comply. Organizations are looking for clearer guidelines on this. GDPR, the new European regulation on data protection, really should be on the agenda