Author

Tiffany Carpenter
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Head of Customer Intelligence, SAS UK & Ireland

Tiffany has been helping organisations achieve bottom line results from their customer and marketing strategies for over 20 years. She specialises in helping companies gain deeper insight into their customers’ buying habits, preferences and lifestyles, social relationships and influences on purchase behaviour and loyalty - and using this insight to make smarter, data-driven decisions. Every customer journey is unique and every touch point is an opportunity to nurture customer relationships and deepen customer intimacy. Tiffany helps organisations get in sync with each customer's journey – no matter how fragmented for a clear competitive advantage and a bigger, better ROI.

Analytics | Customer Intelligence
Tiffany Carpenter 0
Disruption disrupted: How COVID-19 put the customer back into digital transformation

Companies have been talking about disruption for years. The word appears in every other top-level business meeting – yet the revolution hasn’t happened. Many businesses have little to show for it. In truth, disruption needs more than enthusiasm. Without a strategy, organisations have simply transformed long, complicated paper processes into