Tiffany has been helping organisations achieve bottom line results from their customer and marketing strategies for over 20 years. She specialises in helping companies gain deeper insight into their customers’ buying habits, preferences and lifestyles, social relationships and influences on purchase behaviour and loyalty - and using this insight to make smarter, data-driven decisions. Every customer journey is unique and every touch point is an opportunity to nurture customer relationships and deepen customer intimacy. Tiffany helps organisations get in sync with each customer's journey – no matter how fragmented for a clear competitive advantage and a bigger, better ROI.
Reinforcement learning can help banks optimise their collections strategies to cope with an explosion in COVID-19-related delinquencies.
As delinquencies rise in the wake of COVID-19, lenders must harness technology to orchestrate omnichannel contact strategies.
COVID-19 is triggering a debt collection crisis for UK banks. How can collections teams control an explosion in delinquent accounts?
Companies have been talking about disruption for years. The word appears in every other top-level business meeting – yet the revolution hasn’t happened. Many businesses have little to show for it. In truth, disruption needs more than enthusiasm. Without a strategy, organisations have simply transformed long, complicated paper processes into
It’s imperative that banks embrace technology - driven changes, break down barriers to change and disrupt themselves digitally.
Organisations across the globe are caught in the midst of a digital revolution – one that has sent shockwaves rippling through every industry. Business leaders recognise the scale and pace of change: 68 per cent of executives surveyed by Accenture say that they expect their industry to be significantly disrupted
Technology is transforming our lives. It's revolutionising the way we buy groceries, send gifts, listen to our favourite music, communicate with loved ones, and much more. Because it's so convenient and ubiquitous, we expect ultra-fast and highly personalised services from all the companies we engage with. As a result, businesses
How intelligent decisioning solutions can help you stay relevant in the era of digital banking Fierce competition, advances in technology, and consumer expectations for hyperpersonalised services are forcing the financial services sector to evolve. To adapt to rapid market developments, many banks and insurers are launching ambitious digital transformation projects.
Redefining banking in a financial services market where your biggest competitor may be Amazon or Google, not a traditional bank. Open banking may not have made much of an impression on consumers yet. But it’s a topic that the industry cannot afford to ignore. Tier one UK banks are already
From the boardroom to your living room, artificial intelligence (AI) is nearly everywhere today. Tipped as the most disruptive technology of all time, it has already transformed industries across the globe. And companies are racing to understand how to integrate it into their own business processes. AI is not a
These days, an ever-increasing number of customer interactions are taking place over digital channels and every single digital interaction offers an incredible source of customer intelligence for organisations to tap into. With every visit, customers leave a valuable trail of digital breadcrumbs. These breadcrumbs give organisations the ability to follow
In my previous blog post, I explored how reinforcement learning is taking the guesswork out of marketing to deliver great experiences. Let’s take a look at two additional areas where AI is transforming the customer experience: recommendations and natural language processing. Personalised recommendations get a boost from AI We’ve all
Artificial Intelligence (AI) has caught everyone's attention in recent years, mainly because of its disrupting nature which gives it enormous potential with countless applications. Among the many possibilities that AI promises, customer experience (CX) is an area that offers immense opportunity for organisations to differentiate. Welcome to the experience economy
Editor's note: Tiffany Carpenter, Head of Customer Intelligence, SAS UK & Ireland sizes up the benefits of the two technologies and offers up a solution to businesses wanting the best of both. With constant pressure on profit margins, organisations need to strike a balance between improving cost efficiencies and customer
Your business is in a battle to retain and increase your share of wallet from a happy customer base. Winning takes analytics-driven real-time customer experiences. If you’re unconvinced of the value that using analytics brings to the customer experience, a recent Forbes Insight survey of nearly 360 executives makes a
Stories from the edge of innovation How would you feel if I said it’s possible to generate a significant increase in sales during a six-week period, using advanced analytics? This was achieved by a leading European broadcaster – and there’s no reason why you can’t transform your business success similarly.
Think big, start small, take the analytics-driven approach You want to be a customer-first organisation, but are the benefits worth it? Forrester reports that customer experience leaders enjoy 17 percent CAGR (compound annual growth rate) as opposed to laggards at 3 percent.[1] Organisations of all shapes and sizes are embarking on
If there’s one thing today’s organisations can agree on, it’s that the world has changed. In the words of Tony Mooney, former managing director of insight and decision science at Sky, speaking at the recent SAS Data & Customer Experience Forum, “we are now living in a world that is volatile,
Tiffany Carpenter, head of customer intelligence at SAS UK & Ireland, looks at the benefits of real-time customer experience and offers a preview into how analytics is powering hyper-personalised customer journeys In recent years, customer experience has become an important battleground for brands. Yet, in a hyper-connected, hyper-competitive environment where
