SAS Voices
News and views from the people who make SAS a great place to work
At last week's SAS Global Forum, I sat down for a few minutes with Stephan Chase, Vice President of Customer Knowledge at Marriott Hotels. Chase's team provides the analytics and predictive modeling to the marketing team within the Marriott Rewards business unit. I asked him to elaborate on an earlier
I’ll admit I am particularly fond of a saying, “Begin at the beginning.” All too often we get ahead of ourselves when trying to tackle a problem. And without a clear understanding of the full scope of a problem, there’s always the risk of making it worse. Something like this
It's great to see so many in attendance for the first-ever Predictive Analytics World. I've heard a lot of interesting talks already (too bad some are in parallel making choices hard). A recap and highlights of the talks I was able to hear and the conversations I had during breakouts
Do you remember the article, "This is your life ... with SAS" from the second quarter 2008 issue of sascom magazine? If you do, you'll remember how much information we were able to pack into two pages with the fun comic-strip format. If you don't remember it or never saw
At the World Economic Forum in Davos, Switzerland, many financial experts spoke about what is needed to unleash the lenders, keep the books simple, and bring on more rules to improve the financial markets and avoid another global financial crisis. Is nationalizing global banks the answer, as some experts have
Alan Gormley, SAS’ Director of Customer Intelligence Solutions for EMEA, recently published an article titled “Using Online Customer Experience to Drive Sales.” The content of this article fits nicely with our learning and improving video, which explored the topic of doing something with the customer data we collect. Read Alan’s