I'm Justin Huntsman, a field marketer on the SAS Customer Intelligence team. I'm the editor of the SAS Customer Analytics blog, where my colleagues, friends and I discuss the challenges today’s marketers face in finding profitable growth opportunities, taking the best marketing actions, and maximizing cross-business impact.
Happy New Year! As we begin 2012, I think we can all agree there is no question that the explosion of digital technology over the past few years has redefined the relationship between vendor and customer. With so much product and vendor information just a click or a tap away,
Just today we published a new “success story,” our term for customer testimonial, with a great customer of ours, Chubb. As I was reading through the story, I realized what a complex environment insurance marketers find themselves in, especially when independent insurance agents are in the mix, issuing the policies
I'm pleased to share a new installment of our “Nuts & Bolts of Social Media” video series. In this video, SAS’ Deb Orton talks with Charlotte Sibley, of Sibley Associates, about how engaging in social media can benefit the life science industry with regards to better patient outcomes and return on
Summary In this free white paper, Customer Intimacy: The Pharma Challenge (click to download the PDF), industry leaders weigh in on how pharmaceutical companies can become more relevant to their trifecta of customers: physicians, payers and patients. Featuring Goutam Chakraborty, Professor (Marketing) and Founder of SAS and OSU Data Mining
Once again, SAS is happy to be involved in CRM Evolution 2011 as a Platinum Sponsor. This year, CRM Evolution—the annual event of CRM Media, publisher of DestinationCRM and CRM Magazine—is happening at the New York Hilton, August 8-10. Last year, our CRM Evolution 2010 sponsorship included two SAS customers,
Do You Wow Your Customers or Give Them Woe? That was the question addressed during a SAS sponsored presentation at the eMetrics Marketing Optimization Summit in San Francisco. In this video, Retha Keyser, Business Development Manager for the SAS Customer Intelligence Global Practice, talks about using customer analytics to solve
This year we’re happy to be working with Harvard Business Review on a series of Customer Intelligence Insight Centers and Webinars. The first of those webinars happened recently featuring Harvard Business School Professor Ranjay Gulati. Here are a few teaser sentences from the HBR Blog post. If you’re interested, click-through
The SAS Global Forum Executive Conference is a three-day conference held April 4-6 at Caesars Palace Hotel and Casino in Las Vegas, NV. The conference is international and invitation-only, designed to spark discussions about business problems and how to best solve them. On Tuesday, April 5, there were two breakout
The SAS Global Forum Executive Conference is a three-day conference held April 4-6 at Caesars Palace Hotel and Casino in Las Vegas, NV. The conference is international and invitation-only, designed to spark discussions about business problems and how to best solve them. On Tuesday, April 5, there were two breakout
eMetrics is always a great event for us. Internally, we often fight over who manages and attends the event, because it’s such a good time. Thankfully, because I’m based closer to the West Coast than my counterpart, I’ve won the right two years running. Last year, in San Jose, we
Today I’m highlighting our ten most popular blog entries in 2010. Two takeaways from this list: (1) videos are viewed most, and (2) social media is a topic with a lot of interest. No surprises there, right? At any rate, we are going to work to bring you more video
I’m excited to publish a new segment of our “Nuts & Bolts of Social Media” video series. In this interview, SAS’ Lori Schafer talks briefly with Michelle Thomas and Jaimee Newberry from Zappos. Michelle, a Senior Brand Marketing Manager, and Jaimee, a Product Manager & UI Designer, both offer up
Predictive analytics is not the easiest concept to wrap your head around. It’s all too easy to get lost in explanations about statistics, game theory, modeling, and the rest, and end up with a muddy understanding of a process that draws on historical facts, like customer data, to make predictions
I’m excited to publish a new segment of our “Nuts & Bolts of Social Media” video series. In this interview, SAS’ Deb Orton, host of this series, talks with Bernie Brennan and Lori Schafer, co-authors of the recently released book Branded! How Retailers Engage Consumers with Social Media and Mobility.
Attending DMA 2010? We’d love to have you as our guest at one or more of our three presentations, or at our book signing and networking event with Chris Brogan. Here are the details. Explore better ways to connect with customers in these presentations: First, we will present Enhance Consumer
~Contributed by Stacey Alexander, Social Media Intern, SAS~ I went to a Lunch-n-Learn a couple weeks ago on getting the most out of Google Reader and it’s applications. It was so informative, I was inspired to turn in my iGoogle dashboard for a Reader. Below is a recap of the
Our “Nuts & Bolts of Social Media” video series carries on with a new interview between SAS’ Deb Orton and Gary King, CIO of national clothing retailer Chico’s. Gary begins with a brief story of how Chico’s started as a small store selling folk art (Really? Yes, really.), before transforming
Earlier this year we took part in the eMetrics conference in San Jose, CA and sponsored a Marketing Lab about Social Media Metrics. We were fortunate to be able to plan & execute the session with Katie Paine (CEO of KDPaine & Partners), who presented with SAS’ Director of Media
Today I am happy to present a timely guest blog post from Toshi Tsuboi. Toshi is a SAS Customer Intelligence Product Manager, and is closely involved with the recently announced SAS and Sword Ciboodle partnership. When Toshi came to me to discuss a guest post on this topic, I couldn’t
A few weeks ago I posted 'Chris Brogan Talks About the Value and Measurement of Social Media', the fifth (of six) Chris Brogan videos taped when Chris was at our headquarters in Cary, NC. In this video, the sixth and final segment in the series, SAS' Deb Orton interviews Chris
A few weeks ago I posted 'Chris Brogan Talks About Making Social Media Happen in Your Company', the fourth (of six) Chris Brogan videos taped when Chris was at our headquarters in Cary, NC. In this video, the fifth in this series, SAS' Deb Orton interviews Chris Brogan of New
Today I am happy to present a great guest blog post from my friend, Michele Reister. Michele is a field Marketing Specialist in SAS' Education and Training group. Last week Michele attended the Event Marketing Summit in Chicago. And by 'attended', I mean attended! She sat through one workshop, one
Presentation Title: Listening, Understanding and Predicting the Impacts of Social Media on Your Business Presenters: Katie Delahaye Paine, KDPaine & Partners Mark Chaves, Director of Media Intelligence, SAS Customer Intelligence Effective social media measurement is the leading topic in marketing right now, and rightly so. That’s why we partnered with
Are you attending the eMetrics Marketing Optimization Summit next week in San Jose, CA? If so, we’d love to see you at the event. Here are some of the ways you can get the latest & greatest from SAS at this event: The SAS Booth (Booth Space #21) We’re highlighting
To those who joined us in Seattle this week for SAS Global Forum or SGF Executive Conference, thank you! We had a wonderful time meeting you all during the few exciting and exhausting days we had together. And to those who missed being with us in person, we hope you
Yesterday we posted 'Chris Brogan Offers Social Media Advice to Marketers', the second (of six) Chris Brogan videos taped when Chris was at our headquarters in Cary, NC. In this video, the third in this series, SAS' Deb Orton interviews Chris Brogan of New Marketing Labs. Chris discusses the big
Yesterday we posted 'Chris Brogan Provides Best Practices and Insights into Social Media', the third (of six) Chris Brogan videos taped when Chris was at our headquarters in Cary, NC. In this video, the fourth in this series, SAS' Deb Orton interviews Chris Brogan of New Marketing Labs. Chris discusses
We recently posted 'Chris Brogan Talks About His Book "Trust Agents" and Social Media', the first (of six) Chris Brogan videos taped when Chris was at our headquarters in Cary, NC. In this video, the second in this series, SAS' Deb Orton interviews Chris Brogan of New Marketing Labs. Chris
The antidote for fifty enemies is one friend. If there’s truth in that quote, Aristotle would have to agree we’re lucky here at SAS, in that we have many friends, including outstanding customers and industry thought leaders, that we regularly interact with. I’d like to share one of these interactions
Hello! And welcome to the grand opening of Get, Grow, Keep, our spanking new group blog focused on the remarkably old business problems every marketer faces: namely, how to get, grow, and keep your best customers. The Timeline of innovation on Wikipedia’s History of marketing entry makes it clear –
