Ericka Wilcher is a Senior Marketing Specialist at SAS, specializing in developing and executing innovative marketing campaigns for brand awareness and lead generation. Ericka specializes in digital strategies for advertising, content creation and syndication, and interactive promotional technologies. Follow @ErickaWilcher on Twitter for more!
Given the increasing role of analytics, are HiPPOS going the way of the dinosaur? According to the recent research from Harvard Business Review Analytic Services, the answer is yes and no. Perhaps you’ve heard of the term HiPPO (Highest Paid Person in the Organization or Highest Paid Person’s Opinion) –
In the world of technology, 2011 is unremarkable in some ways. As with every year, there are hot trends – hype, buzzwords and “must-have” technologies. Some might even assign analytics to the trending category this year. 2011 marks the 35th anniversary of the founding of SAS. For the past 35
I’ll admit I am particularly fond of a saying, “Begin at the beginning.” All too often we get ahead of ourselves when trying to tackle a problem. And without a clear understanding of the full scope of a problem, there’s always the risk of making it worse. Something like this
These days, “silo” has become a dirty word within organizations – full of negative connotations about curmudgeonly individuals or teams not playing well with others. But at the How to Compete on Analytics: Apply It event in San Francisco on June 4th, SAS speaker Bob Messier advised the audience to
