SAS Voices

News and views from the people who make SAS a great place to work
Analytics
Aiman Zeid 0
Only leaders can transform organizations

When the Apple Macintosh hit the market, analysts were not impressed. But Steve Jobs’ vision ended up transforming our lives. Apple is celebrating its 30th anniversary this year and has become a global household name. Jobs’ ability to direct his organization to develop easy to use products not only met

Analytics | Customer Intelligence
Aiman Zeid 0
Valentine’s Day might be romantic, but making money off it requires data driven decision-making

Valentine’s Day is one of those make-or-break holidays for gift retailers. They are selling "nice to have" items, not necessities. Many use some type of analytics to segment customers for personalized messages. It's not as straightforward as it sounds, especially if the organization hasn't committed to an enterprise-wide approach to