SAS Voices
News and views from the people who make SAS a great place to work
In their book Analytics at Work; Smarter Decisions, Better Results authors Tom Davenport, Jeanne G Harris and Robert Morison describe a 5-stage process to becoming an Analytical Competitor. In this series of articles, I am going to describe my interpretation of what it means for CMOs to become analytical marketers,
Topic Modeling of documents is hot in the research community. Conferences are filled with different ways of determining topic models and how to apply them. The prestigious data mining conference KDD has in recent years had entire sections on topic modeling. The leading algorithms all have three-letter acronyms and sound
The SAS Social Media Analytics product launch was a huge hit with the press at SAS Global Forum. I wrote about it below, a lot of analysts and social media pros are blogging about it too, and it seemed for at least a few hours last Monday that everyone on
Those of you who have seen the new version of SAS Text Miner know that we are transitioning from a “document clustering” approach towards a “topics in documents” approach. I have received a lot of questions about this, so I thought I would address some of them in a multi-part
A lot of technology conferences are celebratory in nature. They showcase new products, highlight customer successes and provide a platform for authors, analysts and industry experts to praise these accomplishments. To be sure, there was plenty to celebrate at the SAS Global Forum Executive Conference. But this year’s conference -
From posterous photos of Opening Session to the New York Times Bits Blog, the first blog posts about SAS Global Forum are starting to show up online. Writing on the Bits Blog, Steve Lohr says: Analysts who have looked at the new offering – and tried it out – are