Author

Alyssa Farrell
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Senior Director, Portfolio Marketing

Alyssa Farrell serves as Senior Director of Product Marketing at SAS, leading platform and horizontal solutions marketing as well as the company’s Launch Program Office. Known for aligning technology innovation with shifting market demands, Alyssa shapes marketing strategies that bring together thought leadership, high-impact content, and go-to-market execution across SAS’s data and AI portfolio—helping organizations turn analytics into competitive advantage. Prior to joining SAS, Alyssa was a senior consultant in the Deloitte Public Sector practice. She earned her MBA from the University of Arizona and holds a Bachelor of Arts from Duke University. Follow Alyssa on Twitter @alyssa_farrell and LinkedIn at http://LinkedIn.com/in/alyssafarrell

Analytics | Data Management | Innovation
Alyssa Farrell 0
Beyond the platform debate: How one financial services company evaluated its analytics future

When organizations modernize their data and analytics environments, the conversation can quickly become framed as a choice: keep the established platform or replace it with something new. But that framing can obscure the questions that matter most. Which workloads are supporting critical business decisions? What intellectual property has been built

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