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Alyssa Farrell
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Product Marketing Manager, Energy and Sustainability

Alyssa Farrell leads global industry marketing for SAS’ business within the energy sector, including Utilities, Oil and Gas. In this role, she focuses on the SAS solutions that help optimize our energy infrastructure by applying predictive analytics to complex data. She currently serves on the Advisory Committee of the Research Triangle Cleantech Council and co-leads the Program and Communications Action Committee, as well as a Working Group of the Utility Analytics Institute. She is a member of the Society of Petroleum Engineers (SPE). Farrell regularly speaks with trade associations, analysts, and the press about the opportunities organizations have to effectively manage a sustainable energy analytics strategy and drive healthy economic growth. Prior to joining SAS, Farrell was a senior consultant in the Deloitte Public Sector practice. In this capacity, she was a project manager for state-wide and county-wide systems implementations and was responsible for user acceptance testing, change management and training, and middleware technology selection. She is a graduate of the Eller College of Management at the University of Arizona, where she earned her MBA degree with a concentration in Management Information Systems. She also holds a Bachelor of Arts degree from Duke University.

Internet of Things
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Does OT + analytics = IoT?

Operations technology (OT), such as control systems, are crucial elements in our daily lives. They make the stoplights function at intersections. They guide robots with precise movements on the shop floor. Their switches and routers are the backbone of our internet. But what if they were even more intelligent? What

Alyssa Farrell 0
Reaching the new energy consumer

Whether it’s to reduce churn in competitive markets or to elevate customer satisfaction rankings in regulated markets, customer analytics is hot right now in utilities. However, the complexity that utilities have built into their processes and technologies over the past decades makes customer analytics a more challenging issue to tackle

Data Management
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A must-read for petroleum professionals

Oil companies are being forced to explore in geologically complex and remote areas to exploit more unconventional hydrocarbon deposits.  New engineering technology has pushed the envelope of previous upstream experience.  No guidebook existed on how computing methodologies can contribute to E&P performance at reduced risk.  Until now. A new book

Alyssa Farrell 0
Power it on: The smart grid is ready!

"Big data" is a big deal for electric utilities.  In a smart power grid, when you turn on the lights, you're generating data. When your neighbor plugs in his electric vehicle, he's generating data. When a heat wave causes retailers to crank up the air conditioning, they're generating data. All

Analytics
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Experts discuss value of energy analytics

How often do you question the availability of power? Outside of weather events, the answer is probably, “not much.” But what if you have an electric vehicle?  Or manage a data center?  Rely on either of those technologies and you might consider electricity as a constraint, around which you plan