Author

Alyssa Farrell
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Advisory Industry Marketing Manager, SAS

Alyssa Farrell leads industry marketing for the SAS Global Health and Life Sciences Practice. In this role, she focuses on the SAS solutions that help optimize health outcomes for individuals and their communities. Alyssa is actively engaged in analyst relations, market research and influencer marketing to stay on top of industry trends and align SAS capabilities to customer needs. She has also supported the global energy and public sector teams during her career at SAS. Prior to joining SAS in 2004, Alyssa was a senior consultant in the Deloitte Public Sector practice. She earned her MBA degree with a concentration in Management Information Systems from the University of Arizona. She also holds a Bachelor of Arts degree with honors from Duke University. Follow Alyssa on Twitter @alyssa_farrell and LinkedIn at http://LinkedIn.com/in/alyssafarrell

Internet of Things
Alyssa Farrell 0
Does OT + analytics = IoT?

Operations technology (OT), such as control systems, are crucial elements in our daily lives. They make the stoplights function at intersections. They guide robots with precise movements on the shop floor. Their switches and routers are the backbone of our internet. But what if they were even more intelligent? What

Alyssa Farrell 0
Reaching the new energy consumer

Whether it’s to reduce churn in competitive markets or to elevate customer satisfaction rankings in regulated markets, customer analytics is hot right now in utilities. However, the complexity that utilities have built into their processes and technologies over the past decades makes customer analytics a more challenging issue to tackle

Data Management
Alyssa Farrell 0
A must-read for petroleum professionals

Oil companies are being forced to explore in geologically complex and remote areas to exploit more unconventional hydrocarbon deposits.  New engineering technology has pushed the envelope of previous upstream experience.  No guidebook existed on how computing methodologies can contribute to E&P performance at reduced risk.  Until now. A new book

Alyssa Farrell 0
Power it on: The smart grid is ready!

"Big data" is a big deal for electric utilities.  In a smart power grid, when you turn on the lights, you're generating data. When your neighbor plugs in his electric vehicle, he's generating data. When a heat wave causes retailers to crank up the air conditioning, they're generating data. All

Analytics
Alyssa Farrell 0
Experts discuss value of energy analytics

How often do you question the availability of power? Outside of weather events, the answer is probably, “not much.” But what if you have an electric vehicle?  Or manage a data center?  Rely on either of those technologies and you might consider electricity as a constraint, around which you plan