Hidden Insights
Experience the possibilities with Business Analytics
Privacy continues to be an emotive issue and with the General Data Protection Regulation (GDPR) just around the corner, we have been examining some of the broader implications for companies that store personal data of European customers and/or employees. In a recent study on the status of the implementation of
Big Data Innovation Lab is an environment where you can bring all the people and technology together and test the analytical value of your data. The Lab comes with the latest data technologies to tackle data regardless of format, structure or size. You'll be able to experiment, make adjustments and if you find analytical
There is a ‘sweet spot’ or ‘moment of truth’ for every customer: the point at which they are most likely to buy if the right offer is presented to them. Determining the ‘moment of truth’ is not necessarily that hard. But responding to it appropriately, and in a timely way,
The General Data Protection Regulation (GDPR): be prepared to review your marketing. Once they have given their consent, consumers’ expectations are likely to rise! The most up-to-date followers of the news will have noticed that GDPR legislation will be on us in little over a year. This will oblige companies
In SAS, we say that we give our customers the power to know and knowledge is indeed power. However, winning the game depends on the execution of that knowledge– and analytical insight is worth nothing if it does not spur innovation and actions towards strategic business goals. Take Customer Intelligence for
Back in April 2016, we set up the first SAS FinTech Incubator, to give start-ups access to big data technology and expertise. We were aiming to cut the time to refine applications by up to 50%. With pressure growing on fintechs as a result of scandals like that involving Lending
