Hidden Insights
Experience the possibilities with Business Analytics
As the internet grew in popularity, the marketing industry was quick to see that it had become an important channel for reaching out to potential customers. Websites increasingly began to host ads that were often unconnected with the site content. Advertising content became more widespread and unfortunately, also often obtrusive.

The development and use of self-service analytics has brought with it a new role in many organisations: the citizen data scientist. But is this genuinely a new role, or is it just a new name for a business analyst? Is this a definition thing? Business analysis is broadly defined as

Monet yritykset Suomessa ovat valinneet avoimen lähdekoodin ohjelmistoja, koska ne nähdään nopeina ja kustannustehokkaina. Tapauksesta ja liiketoimintatavoitteesta riippuen ne saattavat sitä myös olla. Potentiaalisia asiakkaita kiertäessäni törmään kuitenkin usein henkilöihin, joille avoimen lähdekoodin ohjelmistojen piilokustannukset ovat tulleet yllätyksenä. Sama asia käy ilmi SASin Isossa-Britanniassa ja Irlannissa teettämästä tutkimuksesta. Yli 90

Telecoms players don’t get a lot of positive press coverage, if we’re honest. With roaming charges and expensive long-term contracts, it can be hard to find anyone prepared to stand up for the telco industry. I think that needs to change. I have been part of this community for almost 20

A recent survey by Management Events shows that analytics has finally taken the pole position as a top strategic technology and companies are keen to capitalize the potential locked in their data. The needs for analytics are vast and varied. How can IT best manage diverse analytics needs? I will give you

In 1901, Gottlieb Daimler predicted: “The global demand for motor vehicles will not exceed one million—simply because of the lack of available chauffeurs”. Today, most people drive themselves and self-propelled cars are rapidly becoming a reality. Are we likely to see the same situation for data scientists, with more and