The General Data Protection Regulation (GDPR): be prepared to review your marketing. Once they have given their consent, consumers’ expectations are likely to rise! The most up-to-date followers of the news will have noticed that GDPR legislation will be on us in little over a year. This will oblige companies
Some estimates suggest that the number of connected objects will be more than 50 billion by 2020. Each of us will own between six and 10 connected objects. But what exactly is the Internet of Things (IoT)? Wikipedia describes it as “the network of physical objects — devices, vehicles, buildings
Mit Realtime-Analytics schaffen Unternehmen die Voraussetzung für eine relevante und persönliche Kundenkommunikation. Warum?
All of us we have had the unfortunate experience of going to a store and encountering a salesperson who is unable to give us expert advice about a product or service. It’s not because salesperson is unwilling to help us, but rather because he or she does not know in
Using real-time analytics, your conversations with customers can be more relevant and have a more personal touch. When you’re engaged in conversation, you may not be aware of it, but your brain is taking in and using massive amounts of information. First, you recall previous conversations and everything you already