The traditional relationship between analytics and creativity might best be described as a state of ‘creative tension’, or perhaps, to put it more crudely, analytics getting in the way of creativity. Steven Hofmans argues that Mad Men need to become Math Men, and this is a journey that is still unfolding.
Last week Alibaba splashed $2.6 billion, buying Chinese shopping mall operator Intime. This move is yet another step in its strategy strategy to focus on offline-to-online, and create a more seamless experience for its consumers. The coming scope and scale of digital disruption is breathtaking. The integration of design, product management
“SAS Institute’s data scientist program gave and reinforced the knowledge we lacked to conduct the necessary changes in order to become the analytical organization we want to be” Elis Rosén, Head of Analytics at Hi3G. Getting the impact of analytics, big data and digitalization is not only about adopting new
In my new series of posts I will outline typical business problems from manufacturing companies that originate in uncertainty and explain how Analytics is an enabler for improved supply chain transparency, improved stability and – at the end of the day – improved profitability. The main objective for manufacturing companies
We kick off 2017 with excitement about big data and analytics still at fever pitch. Thankfully the discussion has now moved to business impact, and explores how good use of analytics is vital to make money, save money, and maintain competitive advantage. Data scientists now they have the sexiest job
Data, it has been said, is the new oil. Indeed, according to Gartner, 90% of organisations apparently believe that data is an asset. But just having lots of data is not enough to ensure success: you also have to know how to use it to generate value. And in this