Ashutosh Kumar
Advisory Business Solution Manager at SAS North EMEA

Ashutosh Kumar works for SAS Institute EMEA region, helping organisations to plan their marketing communication and strategy using customer intelligence analytics. His experience in marketing consulting and data science covers customer journey design and analysis, econometric and time-series modelling, and constrained optimization. Ashutosh is also interested in behavioural science. One of his main focuses is on cognitive decision-making in marketing, and how it can be supported by analytics.

Ashutosh Kumar 0
Boost your bank’s operational efficiency

Combining analytical resources and expertise from across the organisation is a prerequisite for effective, well-informed decisioning. How can your bank break down analytics silos and inspire a culture of collaboration? Organisational silos are holding banks back from driving innovation and meeting customer demands. When your customers expect convenient, personalised and