Author

Ashutosh Kumar
RSS
Advisory Business Solution Manager at SAS North EMEA

Ashutosh Kumar is a seasoned professional with more than 15 years of industry experience in the space of marketing analytics and consulting. Currently working with SAS Institute North EMEA region to help organisations in planning their marketing communication processes and strategy with SAS Customer Intelligence technologies. His experience in marketing consulting and data science covers customer journey design and analysis, econometric and time-series modelling, and constrained optimization. He has rich academics with double masters M.Phil, Economics and MBA, Finance and also has a strong quantitative research background with published research papers in reputed journals.