Ashutosh Kumar is a seasoned professional with more than 14 years of industry experience in the space of marketing analytics and consulting. Currently working with SAS Institute North EMEA region to help organizations in planning their marketing communication processes and strategy, specially with SAS technologies. His experiences cover campaign designing and analysis, econometric and time-series modeling, constrained/unconstrained optimization in context of marketing problems. He has strong acedamics with M.Phil-Economics and MBA-Finance, and quantitative research background with published research papers in reputed journals. Ashutosh comes with more than 14 years of industry experience. His experiences cover campaign designing and analysis, econometric and time-series modeling, doing constrained and non-constrained optimization in context of marketing problems. He has two masters M.Phil, Economics and MBA, Finance. He has strong quantitative research background with published research papers in reputed journals.
Marketing has changed and continues to change. Some of this is because of technology, but mostly it is the result of evolving customer expectations. Isolated customer interactions, however good, do not create a great customer experience. As isolated events, in fact, they may have a low level of influence on
Marketing is changing. But then, it needed to. Customers are no longer satisfied with bog-standard treatment, and companies are trying, at least to some extent, to react to this. For most of them, however, much more work is needed. Customer-centricity is the stated goal of most marketers, to handle the
