SAS Voices
News and views from the people who make SAS a great place to work
Rules-based decisioning engines (also known as enterprise decisioning applications) have long been a mainstay for marketers. These applications automate marketing actions using predefined business rules. When the decision is executed as part of a marketing campaign, specific conditions defined in the rules will trigger actions without requiring manual segmentation or
As SAS celebrates its 50th anniversary, one question naturally follows: What comes next? Few groups have a better vantage point than the partners who work alongside SAS every day. They help organizations apply analytics and AI across industries, giving them a front row seat to the challenges customers are trying
Most conversations about agentic AI focus on how autonomous these systems can become. Financial services leaders are asking a different question: Where should autonomy stop? For banks and insurers, the challenge is not simply deploying AI agents. It is determining how those systems, governance requirements and human expertise can work