SAS Voices
News and views from the people who make SAS a great place to work
When most people think of AI, they picture futuristic technology taking over decision-making processes. But according to Jared Peterson, VP of Platform Engineering at SAS, the real value of AI isn’t replacing humans – it’s changing the way you work and run your organizations. Peterson’s presentation at SAS Innovate 2025
Energy was high as SAS Innovate brought a late show-style main stage session to life with The Late (Afternoon) Show, where Chief Technology Officer Bryan Harris and others were joined by Fresh Prince of Bel-Air duo Alfonso Ribeiro and DJ Jazzy Jeff. DJ Jazzy Jeff set the tone with throwback
Ask most people what gives AI its edge and they'll likely point to speed, automation or the aura of generative AI tools. But according to experts at SAS Innovate 2025, AI's real competitive advantage isn’t the algorithm – it’s the ability to use it responsibly to make trusted, faster, better decisions. As
The digital marketing landscape demands increasingly sophisticated audience targeting, yet many organizations struggle with the technical complexity of creating precise audience segments. The integration between SAS Customer Intelligence 360 and Amazon Bedrock is fundamentally changing how marketers approach audience creation through the power of generative AI (GenAI) and natural language
What if integrating your data for AI didn’t take weeks or months – but happened in minutes, without ever moving your data at all? That’s the vision guiding the development of a new data mapping agent at SAS. It’s not just a feature – it’s a potential shift in how
We’re constantly innovating to help organizations unlock the full potential of their data and AI capabilities. That’s why we’re excited to introduce SAS® Viya® Copilot, a conversational assistant available in Viya that utilizes services from Microsoft Azure AI Foundry. With Viya Copilot, we’re transforming the way users interact with the platform,