SAS Voices
News and views from the people who make SAS a great place to work
Customer analytics is becoming imperative for organizations that desire to create and provide personalized and satisfying customer experiences. To understand and anticipate customer needs, preferences and behaviors in a fast-moving marketplace, organizations must make sense of unstructured data, apply industry-specific data and analytics techniques, and optimize every customer-level decision and
In modern business, innovation is not just a competitive advantage – it’s essential. Our Resiliency Rules study found that innovation is one of the five key elements needed for businesses in the modern landscape. But how do you drive innovation? By listening to your customers. At SAS, innovation is
Social benefits are crucial government services, especially during downturns, helping families navigate uncertainty and survive. Today, citizens interact with government services online, from applying for benefits to making appointments. This was particularly beneficial during the COVID-19 pandemic, allowing services to remain accessible while maintaining social distance. However, going digital also
In financial services, the onboarding journey takes on heightened significance. It’s not just about welcoming new customers—it’s about safeguarding their information, validating identity, mitigating risk, ensuring regulatory compliance, and making a great first impression. To achieve these goals, modernizing the decisioning process is crucial. In fact, decisioning lies at the
Good educators are more than a source of knowledge; they inspire, innovate and continuously adapt to provide their students with the best learning experiences. They embrace new technologies, foster critical thinking and prepare students for future challenges. Recognizing their importance, SAS recently honored educators at SAS Innovate 2024. This year’s
AI governance is an all-encompassing strategy that establishes oversight, ensures compliance and develops consistent operations and infrastructure within an organization. It also fosters a human-centric culture. This strategy includes specific governance domains such as data governance and model governance, necessary for a unified AI approach. Why AI governance matters The