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2018 is the year of analytics. It is likely to be the year when data and analytics reaches every industry. In retail and the consumer packaged goods industry, the digital transformation has hugely changed the operating model, generating multiple sales channels to manage. In financial services, the last crisis and
How many of us have already failed to unsubscribe to newsletters or other email solicitations? For sure the link is there at the bottom of these emails, but who knows what happens when asking for unsubscribing. Consent has been for years limited to one “Do not call/contact” flag at the
I have recently become an avid user of the app YourLocal. It combines my interest in quality food items, my desire to contribute to less food waste and my propensity for convenience. Essentially, it lists stores in my vicinity that have deals on products right before closing time that might
Numa era em que o cliente/consumidor ganha ainda mais importância junto de todos os negócios as empresas têm de se valer de todas as ferramentas existentes com o intuito de proporcionar melhores e mais valiosas experiências. O recurso a ferramentas analíticas e à Inteligência Artificial (AI) é, talvez, a melhor
A blog post from Forrester reveals that “German consumers are very informed about their data privacy. 68% are aware that companies buy and sell their household information, and 58% are likely to cancel a transaction if they see something they don’t like in a privacy policy”. With companies operating in multiple
It is always interesting to attend trade shows and find out what’s new. It is also, however, slightly depressing to hear what’s not new, especially when it is an issue that we have been discussing for some time. At the National Retail Federation’s event in New York City recently, I