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The NHS is one of the UK’s most beloved institutions, but it’s also in need of some new thinking. This is especially true when it comes to technology. The first major wave of investment in artificial intelligence (AI) has seen entire industries transformed by the speed and capabilities of machine
Números recordes para aquele é o maior evento de advanced analytics em Portugal: 1.400 inscritos no SAS Fórum Portugal 2018. Durante um dia especialistas debateram tendências, partilharam experiências e fizeram antevisões do futuro. Com a convicção de que as analíticas vieram para ficar. Estarão em todo o lado, todos terão
‘Customer service’ probably isn’t the first phrase that anyone associates with government or public services. Indeed, we are almost certainly more used to thinking of public services as the complete opposite of customer-focused. That, however, needs to change.
Marketing attribution is a way of understanding the impact of different channels and touch points on customer decisions and spending. It allows businesses to allocate responsibility for sales (and therefore income) to particular channels or campaigns, and see which are most effective in driving sales and profits, and which give
Inspire the extraordinary was not only the theme that was used for the 2018 edition of #SASForumMilan, but also the goal we had for the 2,000 attendees: to live together an entire day, full of food for thought. We wanted to organise an event both to provide answers and to
Prof. Dr. oec. HSG Holger K. von Jouanne-Diedrich has been Professor of Business Informatics and Customer Relationship Management at the Aschaffenburg University of Applied Sciences in Bavaria since 2013. He holds a doctorate from the Institute of Information Systems at the University of St. Gallen, Switzerland, and studied business administration