For years, large geographical regions such as the US and the UK have experimented with big data analytics to gain true business advantages – creating an opportunity to adapt better to customer demands, to optimize business models and to mitigate risk. Meanwhile, most companies in the Nordic countries have been
A couple of months ago, I discovered that SAS Institute offers free software for an initiative where data are shared to accelerate cancer research. As a SAS employee, this information made me very proud. I work for a company that makes software available for an initiative, in which we all
Mark Wolff, Ph.D., consultant in SAS Health and Life Sciences Global Practice team, has spoken at health care conferences in several countries. His latest journey took him to Sweden and Denmark, and I met him when he had just delivered his key note at a conference at Karolinska Institut
By Carsten Schmidt, Fellow, Henry Corporation In a 1969 manifesto titled “Design with Nature," a landscape architect named Ian McHarg introduced a concept called the shifting baseline. The concept essentially describes a form of “generational blindness,” which means that our experiences and immediate views limit our perception of reality. Otherwise stated, our
Who doesn’t want to be proactive? Many a starry-eyed presenter have discussed the subject of predictive decision making. Usually, the story goes something like this: “You can’t drive your car looking in the rear-view mirror. You have to look out the wind screen. Therefore, you need predictive decision making.” Examples
Analytics offers heaps of promised benefits – from reduced churn to increased sales to deep and actionable insight on customer preferences. But sucessfully deploying analytics in your organization can be challenging. Where do I start? Which projects should be prioritized? How should my organization be structured for success? What technology innovations are key to include?