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An interview with Gaetano Giannetto, CEO of Epipoli/Groupalia Transparency and quality of algorithms will form the basis of a new alliance and a new balance between companies and their customers. “Data intelligence becomes a competitive advantage only if you’re able to use it,” according to Gaetano Giannetto, CEO of Epipoli,
The strong growth of artificial intelligence (AI) and smart algorithms mean that technology — in robotics for example — is increasingly able to learn independently of any human intervention. It can therefore also operate more autonomously. Self-learning AI, however, raises plenty of questions and certainly demands some effective preconditions. It
On the face of it, a partnership between the Internet of Things (IoT) and animals is not an obvious one. However, a number of trials and larger-scale implementations of IoT use with household pets and in farming are showing that connected ’Smudge’ and ‘Daisy’ can provide real benefits. This should
Model risk management (MRM) is not a new topic; financial institutions have been relying on models to support their decision making for decades. Recently, however, the MRM discipline has become more formalised and rigorous. Regulatory activities, such as the recent European Banking Authority's (EBA) Targeted Review of Internal Models, require
What does it take to get customer experience right? We can probably all agree that it starts with data, and that means good data. Data holds clues about what your customers want, how they feel, how they like to engage with your brand, how often they want to be in
In my last blog post, I discussed the features of a customer intelligence solution that enable it to support more coherent marketing. In this post, I consider how customer intelligence can be used to support marketing, from conscious management and monitoring of strategic goals to planning and managing the experience