SAS Voices
News and views from the people who make SAS a great place to work![Gain simplicity, speed, control and results with a CDP powered by SAS® and Snowflake](https://blogs.sas.com/content/sascom/files/2024/04/1223789411-702x336.jpg)
In a world where MarTech complexity is skyrocketing, utilization has declined sharply and the integration of data and technology are a marketer’s biggest tech challenges, CMOs are under pressure to prove marketing ROI. However, the combination of SAS and the Snowflake Data Cloud presents a value proposition that is hard
![Balancing cloud challenges with containerization strategies](https://blogs.sas.com/content/sascom/files/2024/04/1424248629-702x336.jpg)
Cloud computing and containerization are two technologies that directly impact a CIO's core responsibilities: delivering IT services efficiently and effectively for the business. Beyond their technical implications, these technologies represent a strategic shift toward meeting business needs for agility, scalability and faster innovation. Striking a balance between opportunities and
![Uncovering motivation: Women leaders share their inspirations](https://blogs.sas.com/content/sascom/files/2024/04/1219355657-702x336.jpg)
In our ongoing series spotlighting women in tech, we delve into the motivations that drive five remarkable women leaders at SAS. From AI specialists shaping ethical discourse to HR partners fostering inclusive workplaces, these women share what inspires them. Join us as we explore their diverse backgrounds and experiences in
![Adopting generative AI in marketing: strategies from a CMO](https://blogs.sas.com/content/sascom/files/2024/04/1406170778-702x336.jpg)
It’s no secret, everyone is talking about generative AI (GenAI). In 2023, funding shot up five times year over year. According to a McKinsey report, “Generative AI could add the equivalent of $2.6 trillion to $4.4 trillion annually… by comparison, the United Kingdom’s entire GDP in 2021 was $3.1 trillion.”
![Quantum computing and AI: The future of problem-solving](https://blogs.sas.com/content/sascom/files/2024/04/1018897260-e1712858099779-702x336.jpg)
Imagine a not-so-distant future where quantum computing reshapes our approach to solving some of businesses’ and society’s most pressing issues. This isn’t fantasy. Just as nuclear energy, 3D printing and gene therapy transitioned from science fiction to scientific reality, quantum computing is on the brink of becoming the next transformative
![Understanding LLMOps: Navigating the waters of large language models](https://blogs.sas.com/content/sascom/files/2024/04/1193698730-702x336.jpg)
Large language models (LLMs), like ChatGPT and Microsoft Copilot, have moved quickly out of the novelty phase into widespread use across industries. Among other examples, these new technologies are being used to generate customer emails, summarize meeting notes, supplement patient care and offer legal analysis. As LLMs proliferate across organizations,