SAS Voices
News and views from the people who make SAS a great place to work
As a data scientist, I have the rare privilege of possessing the job title that Tom Davenport and others have dubbed the sexiest job in the 21st Century. As this popular job title catches on, I’ve even noticed a trend where customers make direct requests for help specifically from “the data
It's a common problem: Your organization collects vast amounts and types of data – but it's spread across different departments and locations in various formats and systems. It’s a massive challenge to make all that data available, connected and usable to everyone who needs it. That was the scene at
In today’s era of digital marketing, advertisers have access to innovative tools and platforms, which enable them to provide Internet users with more personalized ads. Furthermore, in exchange for such helpful and free service, people do not mind sharing a little bit of personal information as it helps them find