SAS Voices
News and views from the people who make SAS a great place to work![Exploring generative AI's impact on ethics, data privacy and collaboration](https://blogs.sas.com/content/sascom/files/2024/05/303689231-702x336.jpg)
Generative AI (GenAI) is booming. It’s not just a trend; it’s produced a seismic shift in how we approach innovation and technology. SAS Innovate 2024 has moved on from Las Vegas and is now on tour across the world. If you want a recap of what happened in Vegas or
![4 ways the crumbling cookie could improve customer experience](https://blogs.sas.com/content/sascom/files/2024/01/dataprivacy2-702x336.jpg)
Well, it’s finally happening. After years of banter, Google began testing a feature called Tracking Protection on Jan. 4. This feature is designed to limit cross-site tracking via third-party cookies. It will be rolled out initially to 1% of all Chrome users, about 30 million people globally, with all users
![Unleashing AI insights: 5 crucial questions for effective deployment](https://blogs.sas.com/content/sascom/files/2024/04/1828490321-702x336.jpg)
Deploying AI insights isn't just about pushing buttons and hoping for the best. The deployment phase is a pivotal moment where technology and ethics meet. When transitioning AI models from development to real-world use, prioritizing trustworthiness remains important. It’s not just about algorithms; it’s about how AI impacts people and
![Ten commandments for building digital relationships from Jyske bank woman making purchase online](https://blogs.sas.com/content/sascom/files/2024/04/1453705495-702x336.jpg)
Digital banking, big tech and data privacy are all contributing to a shift in the Scandinavian banking scene, according to Tom Palving, Center of Excellence Lead for Digital Communication and Sales Loyalty at Jyske Bank. As a result, says Palving, traditional banks are facing a number of challenges, including: Customers
![5 smart cities at the intersection of sustainability and technology](https://blogs.sas.com/content/sascom/files/2024/04/288623293-702x336.jpg)
Urbanization is rapidly accelerating, allowing communities to grow with more access to services and technological advancements. However, this quick change in growth can present challenges as well, such as pollution and lack of infrastructure. Smart cities can support urbanization by offering innovative solutions with artificial intelligence (AI), the Internet of
![A clear vision for the future of IoT and smart cities](https://blogs.sas.com/content/sascom/files/2024/03/174440605-702x336.jpg)
Thanks to the ubiquity of smartphones and laptops, people are used to getting what they need at the press of a button – whether they’re looking for information, seeking action or trying to solve a problem. Citizens want that same ease of access from their city’s government. As more citizens