SAS Voices
News and views from the people who make SAS a great place to work
This is the second entry in my series interpreting what it means for Chief Marketing Officers to become analytical marketers. Part 1 in the series, which covered planning, can be found here. This post describes phase two, the project kick-off. I'll start by listing phase two objects, and then provide
While reading a datadoodle blog post, Self tracking is business intelligence, I was taken back to my days in the advertising and PR agency world. The blog references Peter Drucker’s book, The Effective Executive that suggests tracking your day (or having your secretary do it) in increments of 15 minutes
It is that time of the year again! Rexer Analytics, a data mining consulting firm, is conducting their fourth annual data mining survey. The survey collects preferences, views and interests of data mining professionals (e.g. data miners, statisticians, modelers, analysts, etc.). SAS is not the sponsor of the survey. The
I edited my first issue of sascom magazine in the second quarter. Despite her new responsibilities, former Editor-in-Chief Alison Bolen made herself available for my many questions, concerns and frantic messages asking: “Does this sound okay??” It all came together, and we even debuted a new column on business analytics,
I mentioned last time that the technique we use to determine topics is a variant of something that has been around for fifty years. In this part I will talk about the intriguing history of this technique, and in the process, I hope to illuminate what we are doing and
As more organizations are realizing greater value tapping into their time series data in new and innovative ways, we are often asked about books we would recommend on time series analysis. I have consulted with some internal experts and wanted to post this list of recommended books on the topic since