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Anna Brown
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Corporate Communications Specialist

On the SAS External Communications team, Brown identifies and develops communications strategies to generate awareness of the SAS brand and products. In this role, she produces various editorial campaigns to convey the company’s value across industries.

Analytics
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Behind the scenes with SAS customer YouSee

I want to share highlights from a different kind of day I recently had at SAS that was spent with a customer, YouSee, and thought leader James Taylor, CEO of Decision Management Solutions. We all shared a "Deep Dive Day" at SAS Headquarters here in Cary, North Carolina. Read on

Analytics
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Best of SAS Business Report 2011 so far

As editor of the SAS Business Report, I constantly analyze what’s “clicking” for readers and what’s not. So far in 2011, the following articles have been the biggest hitters: Advanced Analytics for the Modern Business Analyst SAS Placed in Leaders Quadrant for BI Top Five Big Ideas in Analytical Data

Analytics
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Student loans, what a drag

I recently conducted a financial planning exercising to focus on savings – after all, college tuition rates are climbing and by the time my son goes to school in 18 years or so, I may be looking at $60,000 a year for a public university. Now is the time to

Analytics
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Data. What is it good for?

What is data good for? Absolutely nothing without the right people and the right tools, says Angela Watson, Vice President of Analytics at Overstock.com, an online retailer that offers brand-name merchandise at discounted prices. It’s common for organizations to have “analysis paralysis” where not all departments use data, analytics to

Analytics
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Personal business analytics

While reading a datadoodle blog post, Self tracking is business intelligence, I was taken back to my days in the advertising and PR agency world. The blog references Peter Drucker’s book, The Effective Executive that suggests tracking your day (or having your secretary do it) in increments of 15 minutes