Rare animals, rare chemicals, rare wines and analytics


I edited my first issue of sascom magazine in the second quarter. Despite her new responsibilities, former Editor-in-Chief Alison Bolen made herself available for my many questions, concerns and frantic messages asking: “Does this sound okay??”

It all came together, and we even debuted a new column on business analytics, which turned out to be the most widely read article in the online issue. In case you haven’t seen the magazine, here are the three most popular articles from the last issue:

  1. Eight business analytics essentials
  2. Better risk rating models
  3. Five steps to master data management

I was disappointed that my personal favorite, Analytics do the strangest things, didn’t make the top three – don’t you want to know what rare animals, rare chemicals and rare wine have to do with analytics?

In the next issue, we’ll show you how to avoid the top ten data mining mistakes, our friends at Kimberly-Clark share tips for becoming an analytical organization, and you’ll get to see how the SAS and Accenture partnership helped Verizon improve campaign close rates by more than 250 percent.

Stay tuned ….


About Author

Anne-Lindsay Beall

Senior Editor

Anne-Lindsay Beall is a writer and editor for SAS. Since joining the company in 2000, Anne-Lindsay has edited print publications, Web sites, customer success stories, blogs and digital publications. She has a bachelor’s degree in English from the University of North Carolina at Chapel Hill and a master’s degree in English from North Carolina State University. You can find her on LinkedIn at: www.linkedin.com/in/annelindsaybeall

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