SAS Voices
News and views from the people who make SAS a great place to work
Back in January, I told you about this amazing project that Ed was working on, and now it’s done. Get ready. It’s a textbook—a science textbook about the stars. “Say what?” you might be thinking. Well, trust me. This book is cool! Ed has been teaming with the Space Telescope
Writing my previous post about digital banks got me thinking about the widespread use of analytics. In his book Digital Bank, Chris Skinner states that data should be seen as the most critical asset for digital banks. Actually, this holds true for almost every company nowadays. If you don’t have data of
What is true customer loyalty? And how can you achieve it without compromising data privacy? According to Peter Hedberg, a senior customer relationship manager with SAS, true customer loyalty programs put the customer at the center of the relationship and use data in ways that are designed to please - not panic
Did you hear that Prince William is getting a new job? Next year, he’ll fly emergency helicopters for the East Anglian Air Ambulance. The prince, who’ll donate his salary to charity, called his new gig “one of the finest forms of public service.” The Duke of Cambridge won’t get any
If you read SAS blogs but never click through to the comment sections, you're missing some great information. Need proof? Check out some of these comments from the last few weeks. And then leave one of your own. Kelly McGuire has been studying the effects of negative hotel reviews online.
Introduction Understanding the behavior of your customers is key to improving and maintaining revenue streams. It is a an important part when crafting successful marketing campaigns. With SAS Visual Analytics 7.1 you can analyze, explore and visualize user behavior, click paths and other event-based scenarios. Monitoring the customer journey by visualizing