SAS Voices
News and views from the people who make SAS a great place to work![What lies beneath the math matters](https://blogs.sas.com/content/sascom/files/2015/12/climate-cold-glacier-iceberg-640x336.jpg)
Has analytics become just a buzzword, the hype du jour? It’s great that analytics are now cool, but few people have taken then time to understand what analytics really are and how they can help solve their business problems. Last month at the the 30th Annual International Maintenance Conference, I
![The price is right: Four steps to better pricing decisions](https://blogs.sas.com/content/sascom/files/2015/12/Lemonade_stand-702x336.jpg)
It’s hard to believe that another year is over. 2015 is behind us; 2016 is ahead. As I looked back over this year, I recalled starting last year at the National Retail Federation Big Show. I presented in the SAS booth on “Optimizing Pricing Decisions.” The presentation was simple and used the concept of
![Come chat with us!](https://blogs.sas.com/content/sascom/files/2015/12/text_blog_christina.png)
In today’s world of instant gratification, consumers want – and expect – immediate answers to their questions. Quite often, that help comes in the form of a live chat session with a customer service agent. The logs from these chats provide a unique analysis opportunity. Like a call center transcript,
![The analytics-driven marketing evolution in life sciences](https://blogs.sas.com/content/sascom/files/2015/12/42-35013593-702x336.jpg)
PharmaVOICE recently published an article: Analytics Driven Marketing for the pharmaceutical industry and I was fortunate enough to be interviewed. The article discusses the increased use of advanced analytics to make better marketing decisions, the progress that has been made and the challenges that still need to be overcome. Within
![Santa, may I please share this data visualization with you?](https://blogs.sas.com/content/sascom/files/2015/12/Christmas-blog-gift-dashboard-2015-702x336.png)
Hidely-hodely, everyone! As you might imagine, the size and variety of the gift inventory at the North Pole puts Wal-Mart to shame. And while we’ve been at this for hundreds of years, we still make too many of some things and not enough of others. No elf can forget the
![Oil, options and inflation: Looking for a silver lining VirtualOil VaR Backtesting Dec 2015](https://blogs.sas.com/content/sascom/files/2015/12/VaR-backtesting120815-e1450285178368.jpg)
Year-end outlooks from most analysts project the low-price environment in the oil market will continue for most of next year, but some pundits emphasize that the market has bottomed out and suggest recovery, though gradual, may be seen if increasing demand outpaces supply growth and sops up some of the