SAS Voices
News and views from the people who make SAS a great place to work
The days of one-size-fits-all messaging in the pharmaceutical industry are fading. Today's patients and health care providers (HCPs) expect personalized content across a variety of channels. This is where generative AI (GenAI) can really help execute cross-channel marketing. Reaching the right audience with the right message Imagine a world where
The ability of an organization to make informed decisions swiftly and accurately is crucial. Organizations across various industries rely heavily on advanced technologies to navigate complex data and enhance customer experiences. Decision trees and large language models (LLMs) are two technologies that play pivotal roles in empowering organizations to make
Synthesizing data? Who does that? Aren’t we supposed to be running the experiments and measuring things to produce real data? While generally true, there are scenarios in which the use of generative AI (GenAI) is beneficial. Let’s explore the benefits via “what if” scenarios. Before we begin, it’s important to