SAS Voices

News and views from the people who make SAS a great place to work
Analytics
Jonathan Moran 0
3 reasons why marketers need SAS® for customer analytics

Customer analytics is becoming imperative for organizations that desire to create and provide personalized and satisfying customer experiences. To understand and anticipate customer needs, preferences and behaviors in a fast-moving marketplace, organizations must make sense of unstructured data, apply industry-specific data and analytics techniques, and optimize every customer-level decision and

Artificial Intelligence
Albert Qian 0
3 approaches to strengthening your social benefits program

Social benefits are crucial government services, especially during downturns, helping families navigate uncertainty and survive. Today, citizens interact with government services online, from applying for benefits to making appointments. This was particularly beneficial during the COVID-19 pandemic, allowing services to remain accessible while maintaining social distance. However, going digital also

Fraud & Security Intelligence
Stu Bradley 0
Onboarding resilience in a fraudulent world: The power of decisioning

In financial services, the onboarding journey takes on heightened significance. It’s not just about welcoming new customers—it’s about safeguarding their information, validating identity, mitigating risk, ensuring regulatory compliance, and making a great first impression. To achieve these goals, modernizing the decisioning process is crucial. In fact, decisioning lies at the

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