SAS Voices
News and views from the people who make SAS a great place to work
Recently, I was in London for SAS Innovate on Tour, where I talked to customers, partners and tech enthusiasts about how SAS can help you be more productive with data and AI technology. The event was incredible, but it was the venue that truly blew me away. Kings Place, located

Back in the 80s and 90s, life was simple. Kids roamed the neighborhood. Parents didn’t track them with GPS. Commercials interrupted your TV shows and you watched them. If you wanted to know if Ross and Rachel got back together, you waited – patiently – for the next episode. Research

Financial fraud is a high-stakes issue in banking, where schemes are becoming increasingly sophisticated and costly. As a result, detecting anomalies quickly and accurately is a top priority. But traditional data-driven fraud detection models face challenges such as data scarcity, privacy constraints, and model bias. This is where synthetic data

This is the first in a five-part blog post series that delves into modernizing marketing strategies through the integration of advanced marketing platforms. I had the pleasure of interviewing Shaun Memon of Munvo for this series, where we discuss a wide range of topics, from fragmented MarTech stacks, first-party data

Let’s be real: no single language rules the world anymore. It’s all about the right tool for the job. You’ve seen the lists: “Top Programming Languages of 2024.” “Python vs. Rust: The Ultimate Showdown.” “Why Java Refuses to Die.” But you rarely see SAS on these lists. And I get

Agentic AI is more than just the next step in automation. It’s a shift toward systems that don’t just respond to commands – they reason, decide and act with a blend of analytics and embedded governance. This is the second blog post in a series exploring how to design AI