Hidden Insights
Experience the possibilities with Business Analytics
Analysing data collected from customers allows companies to build a better understanding of customer behaviour. This enables businesses to contact customers in a more intelligent way and provide highly personalised, relevant messages. This sounds simple, but how does it work in practice?
Sports clubs have a lot of data, from a wide range of sources. For the players themselves, there is physical data, about their condition, there is medical information, and there is performance data — e.g. goals scored or saved, time on the pitch. Clubs also have plenty of data about
Atualmente, nas organizações existe um enfoque muito grande, na procura da melhor forma de tirar partido das novas capacidades e paradigmas analíticos que têm surgido nos últimos anos. Dois fatores têm sido fundamentais como força motriz da utilização da analítica ao serviço das organizações: A disrupção do digital e a