The reach of sports analytics is growing by the day. Increasingly, fans expect access to additional information when viewing their favourite sport. The Premier League has started to provide information about distance run, completed passes and penalty placement history. The Australian Football League shows—on live TV—the heart rate of a
The line that inspired this blog’s title is perhaps one of the most famous in world literature. But the entire speech of Hamlet by William Shakespeare is something that reflects the thought many involved in customer data platforms (CPDs) face daily: What is the right decision? This blog around the question
One game down, one more to go. Yesterday’s analysis on Belgium and France predicted a balanced game, which in reality proved to be the case as well. Congratulations to France for reaching the final! Today we look at the other semi-final between England and Croatia. Again, we worked with our
It won’t have escaped your attention that a sporting event has just kicked off in Russia; 32 teams and 732 players will be watched by billions of fans before one team earns the right to be crowned world champions. We now know the groups, and the roadmap to the final
Sports clubs have a lot of data, from a wide range of sources. For the players themselves, there is physical data, about their condition, there is medical information, and there is performance data — e.g. goals scored or saved, time on the pitch. Clubs also have plenty of data about
In the following 2012 season, NBA teams shot an average of 18.4 three-point shots per game, which had risen by four shots per game since the 2001-02 season. Just five years later, this number rose by 8.6 attempts per game, to an average of 27 attempts in 2017. But what caused this increase?
In a recent Q&A session, SAS Executive Vice President, Chief Operating Officer, Chief Technology Officer Oliver Schabenberger mentioned a thought-provoking concept. When learning (new) information, you should be able to convey it to three different people: a “newbie” (someone who has never heard of the information before), an expert (someone