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For many years now, companies have been seeking to understand the views of their customers by asking them for direct feedback. Market research, in the form of interviews or focus groups, has tried to understand customers’ wants and needs. And who has not sighed as yet another recorded voice informed
The European General Data Protection Regulation (GDPR) came into force in May 2018, and there is a debate about potential convergence between Moroccan data protection law (09-08) and the GDPR standard. This means that there is a good chance that the control and verification mechanisms set up by the National
The range of potential payment services has expanded rapidly over the last few years. Increasingly, we all want the flexibility of being able to pay with new payment methods, from contactless through to Apple Pay, mobile wallets and beyond. Digital natives, such as millennials, don’t just want this – they