This blog continues the conversation and about why innovations succeed or fail, and the importance of both timing and chance.
Why innovation succeeds or fails
Innovation, customers and real-time requirements
I caught up with Ioannis Tsiliras, Director at OTE-COSMOTE, to discuss innovation, real-time and customer contact.
Tuning in to the voice of the customer in real time is easier than you think
For many years now, companies have been seeking to understand the views of their customers by asking them for direct feedback. Market research, in the form of interviews or focus groups, has tried to understand customers’ wants and needs. And who has not sighed as yet another recorded voice informed