Hidden Insights
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I really like this time of year. It is not just that the year still feels shiny and new, but also that it is the time of year when we start preparing for Mobile World Congress. The congress will discuss the biggest issues of the day, including artificial intelligence (AI)
Everyone seems to agree that artificial intelligence (AI) will help businesses to automate, provide better customer experience or simply sell more. If we’re honest, businesses have been doing these things for decades if not centuries, so why all the concern about AI? Isn’t it just a new way of doing
A few days ago, I had a conversation with the marketing director of a large company that I am working with on digital transformation. We talked in particular about how artificial intelligence would change the interactions between brands and their customers, and the parallels with how we use GPS. GPS:
Flexibility and agility are the two current watchwords in digital fitness. What’s behind this is often, but not entirely, cost. Nobody wants to spend a fortune on infrastructure or software that could be out of date in a very short space of time. Instead, it is all about being able
There are not many conversations, presentations or media briefings about analytics that don’t at some point touch on the issue of ‘people and skills’. Convincing business leaders of the merits of analytics given the technology now available is often the easy part. It inevitably leads on to what the barriers
Embarking on any change process is a challenging task for an organisation. Modernising (or in many case, actually building) your analytics platform so that you can handle real-time and predictive engagement with customers could, however, turn out to be an essential next step to getting value from analytics in your