Hidden Insights

Experience the possibilities with Business Analytics
Advanced Analytics | Machine Learning
Mark Hanson 0
Uncovering the unknowns: Why pharma is evolving from data analytics to data science

“There are known knowns … There are known unknowns … There are also unknown unknowns” This statement by Donald Rumsfeld is famous from the world of politics. But the phrase “unknown unknowns” was actually coined by a NASA data scientist to describe the huge possibilities presented to us by big data

Advanced Analytics | Analytics | Artificial Intelligence
Svein Tore Bø 0
Support, openness and flexibility: The momentum towards the analytics platform

Over the last few years, a quiet and gradual, but nonetheless important, evolution has been taking place. There has been a move from traditional business intelligence or analytics software towards the use of open platforms that underpin analytics activity, and can integrate customers’ own solutions, reducing reliance on proprietary software.

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