Hidden Insights
Experience the possibilities with Business Analytics
Listening to Roberto Verganti at Analytics Experience 2018 was a great experience. It is an enormous pleasure to watch this professor from Milan Polytechnic, who transmits the same energy in person that he puts into his books. I first came across him in 2010, when thanks to SAS, I took
We want to take actions and measure their impact – scientifically. To measure average speed (of a car) halfway through a given distance, we should mark the midpoint and should have a clock. To measure conversion through a print catalogue and to compare that against the same from a digital
As analíticas vão ser imprescindíveis no futuro. Está é a opinião generalizada da maioria dos gestores. No entanto um estudo levado a cabo pelo SAS sobre Plataforma Analítica - “Here and Now: the need for an analytics platform”, revelou que apenas 35% está efectivamente com projectos de implementação ao nível
A recent survey by Forbes found that 73 percent of organisations are already piloting, experimenting or planning to deploy artificial intelligence (AI) algorithms. AI is driving a transformation across industries. In banking, for example, natural language processing is being used to explore sources of unstructured data such as customer comments,
The epoch of artificial intelligence and real-time decision engines is not the first time that historical and actual behaviour of customers has been tracked and analysed. The practice of making decisions based on these findings and applying them in real time to customer interactions was already going on in the
If we look at digitisation projects among insurance companies, the majority are essentially process improvements and cost savings. Processes and costs. These are not exactly “modern” terms. They are more or less precisely the opposite of the usual buzzwords and statements about digitisation and innovation. Does that make them boring