SAS Voices
News and views from the people who make SAS a great place to work
In today's digital age, marketing technology (MarTech) plays a crucial role in how businesses engage with their customers. However, the success of truly contextual customer engagement hinges on one fundamental principle: trust. Building and maintaining customer trust is essential for long-term business success, as it fosters loyalty and contributes to
AI is pushing the boundaries of innovation. Understanding how it works isn’t just for tech experts; it’s for everyone. Whether you have a basic understanding or are looking to sharpen your expertise, SAS has developed AI and machine learning courses to help you understand why AI matters. By combining practical,
As AI agents gain autonomy, the ability to make informed, strategic decisions – at scale – becomes mission-critical. AI has evolved rapidly. We started with rule-based automation and then moved to machine learning models. Then 2023 was the year of ChatGPT, and 2024 was the year of multi-modal AI. We’re now