SAS Voices
News and views from the people who make SAS a great place to work
Marketers are walking a tightrope today with data privacy issues: Data can simultaneously bring customers and brands together and further drive them apart. Recent data breaches, potential changes in data-privacy legislation and regulations loom large as customer expectations concerning marketing data continue to rise. As a result, today’s complex data
At a recent MESA - Hollywood IT Society Digital Marketing conference, Claudio Ludovisi, SVP, Operational Strategy NBCU Entertainment for Marketing & Digital took a live poll of about 200 or so media marketing executives in the audience and asked them to “Think about what it takes to achieve true multiplatform
Greetings, insignificant souls. You may call me … Gregor Castamere. It is not my true name. I stalked this strip of land when it was called New Amsterdam. My family’s name is well known. I have lived for more than 600 years, concealing my terrible secret. I am a vampire.