SAS Voices
News and views from the people who make SAS a great place to work
Linking business analytics to economic value is a hard problem. Despite all the smarts that get poured into models, it's hard to tie them to financial measures such as profitability. And, because of that, it's hard to justify investment in analytics. Need headcount? Sorry, try again. Need tools? Sorry, can't
While the first day of the SAS Global Forum Executive Conference focused on the business application of analytics, the second day was dedicated to analytics and IT management. One of the keynote presenters was Erik Brynjolfsson, the Schussel Family Professor at the MIT Sloan School of Management. Erik’s research and
In this panel discussion, a diverse group of companies from different industries are finding profitable growth opportunities through analytics. We’re joined by: Jim Foreman, Director of Circulation Analytic, Staples Halina Karachuk, VP Innovation, AXA Equitable Life Barb Buettin, Director, CRM – Enterprise Information Management, Chico’s Nelle Schantz, Sr. Marketing Director,
In getting ready for the INFORMS Conference on Business Analytics and Operation Research next week in Chicago, I caught up with Jodi Blomberg, a Technical Architect at SAS, to hear more about the paper she's presenting on April 11th. Here's a little preview of what Jodi has to share. For
How can you find and act on information hidden in customer interactions? How can you use this information to create profitable results and create a consistent customer experience? It’s not just about sales and marketing teams interacting with the customers anymore. The entire organization must align drive a good, consistent
“It is the dawning of the age of the digital, age of the digital!” I couldn’t help humming the 1969 tune after attending Erik Brynjolfsson’s presentation at the SAS Global Forum Executive Conference 2011 in Las Vegas. As Director for the MIT Center for Digital Business, Erik lives and breathes