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Rachel Alt-Simmons
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Business Transformation Lead - Customer Intelligence Practice

Rachel Alt-Simmons is a business transformation practitioner whose expertise extends to operationalizing analytic capabilities vertically and horizontally through organizations. As the Business Transformation Lead for customer analytics at SAS Institute, she is responsible for redesign and optimization of operational analytic workflow, business process redesign, training/knowledge transfer, and change management strategies for customers. Prior to SAS, Rachel served as Assistant Vice President, Center of Excellence, Enterprise Business Intelligence & Analytics at Travelers, and as Director, BI & Analytics, Global Wealth Management at The Hartford. Rachel Alt-Simmons is a certified Project Management Professional, certified Agile Practitioner, Six Sigma Black Belt, certified Lean Master, and holds a post as adjunct professor of computer science at Boston University’s Metropolitan College. She received her master’s degree in Computer Information Systems from Boston University.

Customer Intelligence
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I smell bacon innovation!

I had the opportunity recently to attend the Association of National Advertisers (ANA) “Masters of Marketing” conference. In almost every presentation, each CMO credited their success in the marketplace with an ability to take risks. With the stratospheric growth in digital marketing initiatives and a need for speed-to-market, rapid innovation

Analytics
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IFSUG kicks off with a bang!

This week I attended the inaugural Insurance and Finance SAS User Group conference at the SAS Headquarters in Cary, NC. The two-day conference was well attended by 80 members of our insurance and financial services customer community, and attendees were treated to a variety of presentations focused on these industry

Analytics
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Holy analytics, Stat-Man!

Tomorrow I was going to go visit one of our insurance clients. I was really looking forward to the meeting – a chance to share experiences with a strategic analytic team. Unfortunately, I got an e-mail from the team’s administrative assistant: “I’m sorry, but so-and-so needs to cancel. An important

Analytics
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The intelligent business analyst

Sometimes when you change a couple of words around, you can end up with an entirely new concept. In a conversation with a co-worker around analytic roles and responsibilities, she noted that we shouldn’t be talking about “business intelligence analysts,” but discussing ways to create “intelligent business analysts.” Brilliant!! One

Analytics | Data Management
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Companies are finding the most profitable growth opportunities

In this panel discussion, a diverse group of companies from different industries are finding profitable growth opportunities through analytics. We’re joined by: Jim Foreman, Director of Circulation Analytic, Staples Halina Karachuk, VP Innovation, AXA Equitable Life Barb Buettin, Director, CRM – Enterprise Information Management, Chico’s Nelle Schantz, Sr. Marketing Director,

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