SAS Voices
News and views from the people who make SAS a great place to work![Award-winning SAS tweets of 2014](https://blogs.sas.com/content/sascom/files/2015/02/best_feel_good_twitter-702x336.png)
It's that time of year: Awards season. While we on the SAS Social Media Team will be happily following along this Sunday for the 87th Annual Academy Awards (via Twitter, naturally), we thought it only appropriate to use this as a time to celebrate our customers in social from 2014. From
![Why SAS joined the Open Data Platform (ODP) initiative 2 elephants](https://blogs.sas.com/content/sascom/files/2015/02/Elephants-640x336.jpg)
As the point person for SAS joining the new Open Data Platform (ODP) initiative, I want to make it clear why SAS is involved with ODP, and why we think it’s important to our customers, and the Hadoop and big data ecosystem as a whole. SAS is not in it to
![If it's not broken, why fix (or change) it?](https://blogs.sas.com/content/sascom/files/2015/02/Fire_car_v2-702x336.jpg)
How many of us have heard or even said the phrase, "If it's not broke, don't fix it." While on rare occasions this may be the correct approach, it is a statement that stops innovation and creativity in its tracks. You might as well say, "Because we've always done it that
![The Relevance of Data Management in the Era of Big Data](https://blogs.sas.com/content/sascom/files/2017/01/DataMgt-1-702x336.png)
Data Management has been the foundational building block supporting major business analytics initiatives from day one. Not only is it highly relevant, it is absolutely critical to the success of all business analytics projects. Emerging big data platforms such as Hadoop and in-memory databases are disrupting traditional data architecture in
![The 360-degree view: Gaining a complete picture of your guests](https://blogs.sas.com/content/sascom/files/2017/01/CustomerIntelligence-1-702x336.png)
For hotel companies, it is challenging to find new ways to differentiate in an ever evolving marketplace. There is a lot of talk in our industry about the increasing numbers of third party channels and distributors to have entered the marketplace, and how that impacts the hotel company’s core business.
![Valentine’s Day: It’s not all about flowers and chocolate](https://blogs.sas.com/content/sascom/files/2015/02/166150500-702x336.jpg)
Cupid is bearing down on me again, and I’m still only thinking about what gifts to give my wife and daughter for Valentine’s Day. At this point, I’m hoping for divine inspiration. Based on holiday shopping research we conducted in November, I’ve learned that the gifts women expect to receive