SAS Voices
News and views from the people who make SAS a great place to work
Insurers are racing to adopt GenAI, despite concerns. See where the industry is headed.
Fearmongers would have you believe that AI will replace us, but I truly believe there has never been a better time in history to be a developer. With the advance of artificial intelligence into generative AI (GenAI) and enhanced computing power, we stand on the brink of a new era
As consumers increasingly embrace a mobile-first lifestyle, businesses across various industries – from retail and banking, to insurance and telecommunications – are under pressure to create personalized and engaging customer experiences. The ability to reach customers through the right channel at the right time is essential for enhancing customer engagement,
Data scarcity, privacy and bias are just a few reasons why synthetic data is becoming increasingly important. In this Q&A, Brett Wujek, Senior Manager of Product Strategy at SAS, explains why synthetic data will redefine data management and speed up the production of AI and machine learning models while cutting
Synthetic data generation, as its name suggests, is one component of generative AI. With this technology, marketers can generate artificial data sets that share the attributes and characteristics of real customer data. As marketers continue to expand their use of both traditional AI and GenAI, synthetic data generation reduces the
It’s no surprise that MarTech in 2024 seemed to be dominated by GenAI, GenAI and … more GenAI. Perhaps this is a bit of an exaggeration, but you can’t deny this topic was a headliner in the MarTech space, along with AI and customer data platforms. Here are my top