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Even as we come to terms with the increasing presence of fake news in the political landscape, we need to consider the vulnerability of companies, brands and employees to the same phenomenon. Social media across all channels have become an accelerator to enable unverified, and unverifiable, claims to travel far
For those who don’t know, Byte Night is run by Action for Children. It is the charity’s biggest annual fundraiser, and is, very simply, a national sleep-out by individuals and teams from the business and technology sector. Now in its 20th year, it is one of the UK’s largest mass
Manufacturers are not like Steve Jobs. He famously didn’t worry about market research when developing the iPod, merely assuming — some would say arrogantly — that the product was so good that everyone would buy it. He was right, but few would have his confidence. Manufacturers, by contrast, tend to