Hidden Insights
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Consumers are aware of all the information retailers are collecting about them and expect to receive a seamless experience that reflects their behaviour at any given moment of time. Tiffany Carpenter, Head of Customer Intelligence, SAS UK & Ireland, looks at where retailers are on this journey. Our high streets are
Mike Wake, Head of Data Management at SAS UK & Ireland analyses how the incoming GDPR will empower consumers to take back control. The General Data Protection Regulation (GDPR) puts power into the hands of the consumer. From May 2018, this legislation will allow EU citizens to take control of where their
Data science and machine learning are riding the popularity wave. There is plenty of buzz in social media, crowds at meetups and conferences, and rising interest in postgraduate studies in this area. There is clearly a growing awareness of the power of advanced data analysis methods and the benefits that