Hidden Insights
Experience the possibilities with Business Analytics
Prof. Dr. oec. HSG Holger K. von Jouanne-Diedrich has been Professor of Business Informatics and Customer Relationship Management at the Aschaffenburg University of Applied Sciences in Bavaria since 2013. He holds a doctorate from the Institute of Information Systems at the University of St. Gallen, Switzerland, and studied business administration
Customer experience is the most important element of any business. Get that right, and all the rest will follow. Businesses should focus on creating great customer experiences because they will drive customer loyalty and retention, and ultimately deliver and improve business profitability. Analytics is key to this process because it
Nos últimos tempos tem-se falado muito de criptomoedas, Blockchain... mas exactamente o que é que essa tecnologia faz e de que forma irá impactar as empresas? Perguntas que o Business Analytics fez a Sam Penfield, Advisory Solutions Architect no SAS, um especialista em consultadoria e desenvolvimento de software que, nos