Hidden Insights
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‘Customer service’ probably isn’t the first phrase that anyone associates with government or public services. Indeed, we are almost certainly more used to thinking of public services as the complete opposite of customer-focused. That, however, needs to change.
Marketing attribution is a way of understanding the impact of different channels and touch points on customer decisions and spending. It allows businesses to allocate responsibility for sales (and therefore income) to particular channels or campaigns, and see which are most effective in driving sales and profits, and which give
Inspire the extraordinary was not only the theme that was used for the 2018 edition of #SASForumMilan, but also the goal we had for the 2,000 attendees: to live together an entire day, full of food for thought. We wanted to organise an event both to provide answers and to