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Many organisations that have invested in customer data platforms (CDPs) face new challenges that demand innovative solutions. As businesses strive to optimise their marketing efforts, they meet hurdles such as rising costs, limitations on channel integration, and the inability to empower marketers to deliver advanced segmentation. In conversations with customers,
La industria aseguradora lleva años apoyándose en la Inteligencia Artificial (IA), concretamente en el procesamiento del lenguaje natural (NLP), para automatizar sus procesos más complejos y mejorar así su eficiencia. Sin embargo, con la llegada de la IA generativa y los grandes modelos de lenguaje (LLM) se ha acelerado la
In today’s world of financial services, a well-crafted decisioning system is paramount, whether you're dealing with credit risk, fraud prevention, financial compliance, or any other critical aspect. Occasionally, financial services organizations decide whether to buy a risk decisioning system or build one using in-house resources. This quandary demands careful consideration