Hidden Insights
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For several years now I have been talking, lecturing and blogging on the similarities and synergies between natural and technological ecosystems. There are so many examples where the best way to craft a technical solution has been to look at what nature has evolved to do over billions of years
On a recent trip I bumped into some old colleagues from a previous company, and we began to discuss what we were working on and spoke of how quickly – in only a few years – innovation and technology have come on. And this is because innovation waits for no
Back in the early 1900s, Philadelphia retailer John Wanamaker supposedly said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Wanamaker’s dilemma was that although he knew that traditional advertising of the time – newspapers, billboards, posters and the like – resulted