The excitement about artificial intelligence (AI) is contagious. Our imagination has been ignited to its potential in a wide range of fields. In marketing, however, many have concluded that the hype is just that: hype. There may be potential, they say, but it is far too hard to implement AI
Telecommunications providers and their ecosystem partners have been using analytics in numerous operational process for decades. When we gathered leading players in the Middle East and Eastern Europe Region for an exchange, what emerged is how critical enterprise-wide analytics is becoming.
Data science has perhaps become something of a victim of its own success. As big data has proliferated, and more data is available, companies have enthusiastically bought into the idea that they can use analytics to get better insights from all this data. With data storage and cleaning becoming both